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Why is Specialism so Important in FMCG Sales Recruitment?

It's important to assess the attitudes & behaviours of sales candidates to identify talent that will flourish within your unique environment. That said, though, if you want them to hit the ground running it's important to recognise the skills and experience that will contribute towards success. 

Our search & selection process helps to match personalities with employers, and our consultants are trained to identify high-performing traits. Combined with our specialism and deep understanding of the intricacies of different categories and channels, our team are perfectly positioned to help businesses build successful sales teams. 

This can only be achieved by successfully attracting the right talent. Our comprehensive knowledge of different roles within the context of the broader FMCG and Consumer Goods industry, can deliver the credibility with high-value candidates to get them bought into opportunities. 

For example; we know that selling short shelf-life products requires a different approach to ambient goods. Or commodity-based trading is completely different to brand-focused products. Or that sales people who have a proven record selling globally recognised brands may not have the inherent tenacity to get challenger brands in front of buyers. 

Only a complex appreciation for the nuances of different sales roles can provide consistent shortlists of high-potential individuals and can provide solutions, not problems when expectations are required to flex. 

More than anything, our strategic recruitment provides peace of mind for our clients that they're getting the very best talent for their teams. 

Speak with a specialist today

Jobs in Sales

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    ​Emilie has consistently provided us with high quality candidates. They have been accompanied with transparent and insightful briefs and effective communication. Having had feedback from placed candidates, they also have received a great experience - which is a wonderful extension to our employer brand. It has been an absolute pleasure to work with Emilie and the team.

    Emma L.
    Emma L.

    Perfetti Van Melle

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    ​Bruce has worked hard to place me in my new role and it has been a pleasure to work with him over the last few months. He has provided sound, objective advice which helped me navigate different opportunities and ultimately find the right role for me. Above all, his approach has been extremely positive and personable, he is a real relationship builder and I would happily work with him again on either side of the hiring table.

    David W.
    David W.

    Strong Roots

  • Quote

    Clear, open and transparent throughout my time working with Bruce. He has a deep understanding of his clients business and the culture. Always available to support and advise during the process, as well as giving timely feedback at each stage. I would absolutely endorse Bruce whether as a client or as a candidate. His approach to putting people into great businesses where there is a great professional and cultural fit is standout.

    Steve M.
    Steve M.

    Pan Euro Foods

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    ​We’ve worked with Emilie for several years now and couldn’t recommend her any more highly. She really took time to understand our business and roles at lengths and certainly lives by a “quality over quantity” approach when putting candidates forward. A breath of fresh air to deal with and worlds ahead of the industry average.

    Jac C.
    Jac C.

    SURREAL

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    ​Signature has been an excellent partner to help us find and attract the best emerging talent in the industry. They have been honest and diligent throughout the process, and I would highly recommend them to other businesses and founders.

    Duncan K.
    Duncan K.

    Days Brewing

  • Quote

    We started working with Signature because we’d heard great things about their capabilities for filling commercial roles and we weren’t disappointed! Having struggled to find the right quality of candidates with other agencies, they were able to quickly support us in hiring a stellar Head of Sales and are we’re well on the way to adding a similar quality NAM and JNAM to our team. The levels of communication are fantastic with constant updates and debriefs at every stage, and this has laid the foundations for a close working relationship moving forward. Would highly recommend!

    Stephanie K.
    Stephanie K.

    Pollen + Grace

  • Quote

    Signature CM have blended being a great team to work, full of energy and drive, with a very thorough and professional approach. There is much to admire about what they do, and I feel we now have an extra team member for Cawston Press that should help us build talent and diversity in our sales team for some time to come.

    Frank B.
    Frank B.

    Cawston Press

  • Quote

    ​I've had the pleasure of working with Bruce and the team at SignatureCM quite a bit this year, and I can confidently say that Bruce goes above and beyond in every aspect of the recruitment process. His communication is not only clear and timely (and never pushy!), but he also takes the time to fully understand our specific needs in order to provide a tailored and thoughtful approach to finding us the right candidates. Throughout the recruitment processes I was always kept in the loop, and his transparency throughout has been incredibly reassuring. It never felt like he was doing the typical pushy, salesy recruiter routine. What truly sets Bruce apart is his remarkable knack for finding the perfect fit. He’s placed two exceptional candidates with us in the last few months, each a fantastic match for our team and culture. His attention to detail and ability to deliver exactly what we need, efficiently and without any of the usual recruitment hassle, makes him a standout in his field. If you're looking for someone who is not only professional but also friendly and genuinely invested in your success, Bruce is the recruiter you want on your side!

    Linh-Chi B.
    Linh-Chi B.

    THIS

  • Quote

    ​Bruce understands what I'm looking for, uses the brief and supplies a range candidates with different qualities.

    Matt B.
    Matt B.

    Westmill

  • Quote

    ​Emilie was responsive when we called her to start a new recruitment search. She rearranged her day and came to meet us within a few minutes of our initial call. As the search progressed, I was impressed by the level and the quality of contact. All of the candidates were impressed by the neat and tidy service provided. Emilie has a strong knowledge of the FMCG market and was extremely helpful in the search.

    Chris M.
    Chris M.

    St Pierre

  • Quote

    ​I have been working closely with Emilie at Signature Career Management since 2021. Emilie is an expert in the sales and marketing sector but what truly sets her apart from other recruiters is the genuine want and desire to understand our business, our vision, our culture and my leadership style. As such, Emilie has delivered against the brief and brought outstanding sales and marketing talent to FULFIL. I would highly recommend.

    Steve R.
    Steve R.

    Fulfil

  • Quote

    Liam was extremely diligent during the recruitment process & only sent through top-tier candidates. He took the brief very seriously & understood the exact type of employee we needed to accelerate growth at our start-up. Couldn't be more thrilled with the service, more importantly, the incredible candidate we ended up hiring. Will be back for our next hire. Thank you!!

    Wynter K.
    Wynter K.

    Pimentae

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    ​This guy nails it. We just made a key hire for fiid in the UK and after chatting with a few of the big names in the FMCG space about recruitment, Bruce really stood out. It was clear that he really cares and considered the candidate/culture fit a much as the candidate/role fit. The result was a quick, efficient process and a new team member that we could only dream about. Without doubt the best recruitment experience I've had as a founder building a team, thanks Bruce!

    Shane R.
    Shane R.

    Fiid

  • Quote

    ​I have worked with Emilie and Signature for many years. She absolutely understands our team needs and candidate expectations. I trust her and her team implicitly to always find me a very strong shortlist of candidates, saving me hours of work by removing the need to sift through CVs which may or may not be suitable. She takes the stress out of recruitment and I highly recommend.

    Holly D.
    Holly D.

    Lotus Bakeries

  • Quote

    ​I’ve worked with Liam and the wider Signature team on a number of sales & marketing appointments over the last 18 months and I couldn’t recommend them highly enough. Their quality-driven approach, extensive network and true sector specialism, has enabled us to attract high-performing individuals to join our commercial team. Their knowledge of the job space is second to none which enables us to act with confidence in the job market and make the correct decisions to secure our commercial growth. Thanks for all your support and keep up the great work!

    Mark W.
    Mark W.

    Swizzels

  • Quote

    ​We worked with Liam and Signature for recruitment in 2021. They were very proactive, communicated throughout the process and were open and honest. I will definitely use again for future recruitment.

    Dan M.
    Dan M.

    BIC

  • Quote

    I've worked with Emile for a number of years on a number of assignments and it's always a thoroughly enjoyable and personalised experience and I've always felt that I'm not just a number on a quota. Totally professional , totally engaged , Emilie always goes the extra mile to get to know me , my team and my business.

    Mike B.
    Mike B.

    AM Fresh

  • Quote

    ​I have worked with Emilie and the wider team on recruitment of Sales and Marketing appointments at all levels for the past 18 months and the service that Signature Career Management offer is second to none. Their dedication to understanding our business, our culture and what we are looking for in each new recruit Emilie and the team help us with is outstanding. Emilie and the team will ask questions to fully understand the brief and then deliver a number of candidates for us to take through the recruitment process. Signature Career Management work on quality of candidates that they present to us and their headhunting capability has seen us recruit a number of employees that were not originally looking for a new position until they were spoken to about our vacancy! Emilie has helped us to recruit for UK and European roles and was able to help find candidates based in Germany through her excellent search capabilities. Emilie has also helped us with some personality profiling using Thomas International tools to help us understand the character of the candidates during the interviewing process which gives an extra dimension to the recruitment process. I would have no hesitation recommending Emilie and Signature Career Management, she is my number one recruiter to go to when we have a vacancy. I often ask her to consider recruiting for roles in other functions and expanding outside or her area of expertise of Sales and Marketing!

    Tracy W.
    Tracy W.

    MPM Products

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    ​Emilie and her team are great to work with. I have worked with Emilie on a number of roles and the process always runs so smoothly from start to finish. Emilie makes such an effort to fully understand the needs of the role and the business and delivers fantastic candidates every time.

    Jennie D.
    Jennie D.

    John West

  • Quote

    Emilie and the Signature team offered us a great service when we were recruiting for 2 Account Managers. The team moved quickly to find candidates and were always on hand when we needed to discuss the process with them. Thoroughly recommended

    Mike S.
    Mike S.

    Global Brands

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    ​Emilie and the Signature team have been a great source of expertise and advice in our recruitment search. In what can often feel a transactional and commission led process, Emilie really goes above and beyond to secure the right candidate for our business. Understanding our specific wish list, culture and the right fit for both parties, she and her team deliver what we need every time, with a follow up approach that highlights the full end to end management of the process.! I have recommended, and will again to all contacts.

    Stuart A.
    Stuart A.

    Speedibake

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    ​Emilie is one in a million, a recruiter dedicated to quality over quantity, a high degree of communication and a superb ear, ensuring what I'm looking for as a client forms a detailed brief ahead of commencing the interview process. She's been a delight to work with over the past 6-12 months and I will most certainly be coming back to Emilie when I am looking to hire again across a Sales Team.I cannot recommend her enough and welcome any questions from those seeking an expert recruiter to take care of their talent search from start to end. Whether adhoc or retained, she's ace and well worth the investment. Emilie, thank you for everything and I look forward to working with you again in teh near to distant future.

    Paul B.
    Paul B.

    VitaCoco

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    ​I approached Emilie to find a National Account Manager for our Grocery business a few months back. What I appreciate and like about Emilie is her honest approach in helping us find the right candidate. I found it a breath of fresh air working with Emilie, an experience that is often not forthcoming when working with recruiters, she is very pro-active and takes a real interest in your business and business needs. I would highly recommend using Emilie to help find the right candidate for your business.

    Graeme P.
    Graeme P.

    Nurture Brands

  • Quote

    ​Emilie is one of the best recruiters I have worked with in FMCG. She is passionate, a phenomenal judge of character, and has a strong understanding of the needs of businesses. This enables her to link great people, to great roles, with ease. I would recommend Emilie and Signature CM without reservation!

    Matthew G.
    Matthew G.

    Faith in Nature

  • Quote

    ​Working with Emilie and her teams is always a pleasure. My experience has been quality candidates due to their understanding of the skills sets we are after and exceeding clearly defined and agreed time expectations. Communication is key and I have always found it to be on point. I won't hesitate to continue to work with Signature in future.

    Matt B.
    Matt B.

    Westmill

  • Quote

    When working with Bruce on finding a role, I found him to be communicative, dynamic and enthusiastic. He is reliable in sharing knowledge and information and listened well to mine and my companies needs. This is all underpinned by his bubbly and personable demeanour.

    Tess O.
    Tess O.

    Allied Bakeries

  • Quote

    ​I recently worked with Bruce on a candidate search. Throughout the process, Bruce was highly attentive, helpful and punctual. I thoroughly enjoyed working with Bruce and wouldn't hesitate to recommend him to the rest of my network.

    Miles R.
    Miles R.

    Westmill

  • Quote

    100% recommend working with Bruce! Bruce was highly attentive, efficient & super helpful in finding us commercial candidates. Thanks again!

    Katy N.
    Katy N.

    Strong Roots

  • Quote

    As a growing SME, all new hires are critical. You need to be able to trust your recruitment partner and be sure that they know who you are and what you’re about. At FULFIL, we’ve partnered with Emilie and the Signature team for a few years now. Throughout that time, we’ve built a relationship that hinges on openness and communication. There’s been some regular FMCG role hires and also some unicorn hires, but the team at Signature know exactly who we are and what we’re looking for. They are not shy in giving us honest feedback on our briefs and work collaboratively with us to ensure we get the right person who fits professionally and personally. They’re also a lot of fun to deal with!

    Rob L.
    Rob L.

    Fulfil

  • Quote

    Bruce and I recently worked together on a role that was challenging to fill. He came to the role with an open mind-set and some great ideas on how we could tackle the challenge and some thoughts on potential candidates that I hadn't considered. It was really useful to have an alternative view, some current market context and the benefit of Bruce's experience in recruiting at this level. He was able to source a variety of candidates who all bought different but equally valuable skills and experience. The CVs and candidate details were timely and with plenty of detail which really helped us to evaluate them. Following the interviews I felt really comfortable conveying honest constructive feedback to Bruce to share with the candidates and I felt that we were both equally focussed on ensuring that the interview experience with Funkin was positive and constructive for all of the candidates. Thanks Bruce and the team at Signature for helping us to source a great final candidate. It was a pleasure working together on the role and I would highly recommend them!

    Nicky J.
    Nicky J.

    Funkin Cocktails