E-Com is a challenging arena for businesses to recruit in for two main reasons:
Primarily because its rise to prevalence, particularly in the aftermath of the pandemic, has been rapid. This has pushed up demand for expertise, and salaries have followed suit. Coupled with the underlying wage inflation of recent years, the market for e-Commerce professionals has become extremely expensive.
Secondly, though, is that e-Com is a complex profession that often straddles both Sales & Marketing. Without consultative support and direction, businesses can end up with an extensive (and often unattainable) tick-list of requirements when looking to recruit.
To be successful in e-Commerce, you need candidates with strong commerciality, a passion for data and an appreciation of marketing to drive sales growth. However, it’s also important to understand where their focus will lie to direct a candidate search.
Whether it’s D2C, Amazon or Pure Play, each require a different set of skills and experience. Then there is a question of whether the role involves sales, product positioning or marketing, and the emphasis placed on acquisition or retention.
With talent in high-demand and being bombarded by approaches from recruiters who often have limited knowledge of the profession, candidates in this arena have become reluctant to waste time exploring new opportunities.
Our targeted and insightful approach cuts through the noise and allows our clients to attract talent through the opportunity their role delivers, not through having to vastly inflate their salary to compete with their competitors. And our strategic recruitment approach enables businesses to focus their attention on the areas where they’ll get greatest return on their investment.