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Why is Specialism so Important in FMCG Marketing Recruitment?

Marketing roles in the FMCG and Consumer Goods industry call upon a host of different personality styles to deliver success. The full breadth of the marketing mix requires attributes ranging from creative through to analytical, and our specialism provides a deep understanding of the different roles and how varying skillsets contribute towards success in both the traditional and the digital landscape.

Only a comprehensive knowledge of the intersection between roles and personality styles can deliver credibility with high-value candidates to get them bought into opportunities.

 It's not just about understanding the attributes of candidates that drive successful recruitment though. As with anything, compromises are inevitable, so it's critical to understand the priorities of the hiring organisation to direct the search.

Smaller businesses will often require people who operate across the full mix, so it's important to understand the strategic direction of the marketing focus to align with the strengths of more generalist marketeers.

Alternatively, larger organisations may need people with big brand experience and budgets to match. But how would these candidates fare in an organisation where they have to be creative with minimal budget, and follow this up with all of the analytics to ensure the right ROI?

Ultimately, marketing is the very front end of the sales funnel. The right talent will flourish in the right environment, however, it's important to assess people’s commerciality, creativeness, project management skills, ability to interpret data, and stakeholder management to be able to find the right blend for a client's needs.

Speak with a specialist today

Jobs in Marketing

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    ​Eadie was amazing! Very helpful at every step of the way with quick feedback and great tips. Have already recommended her to friends!

    Eve D.
    Eve D.
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    ​We’ve worked with Emilie for several years now and couldn’t recommend her any more highly. She really took time to understand our business and roles at lengths and certainly lives by a “quality over quantity” approach when putting candidates forward. A breath of fresh air to deal with and worlds ahead of the industry average.

    Jac C.
    Jac C.

    SURREAL

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    ​Signature has been an excellent partner to help us find and attract the best emerging talent in the industry. They have been honest and diligent throughout the process, and I would highly recommend them to other businesses and founders.

    Duncan K.
    Duncan K.

    Days Brewing

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    I worked with Sarah to recruit an Ecommerce Manager (specifically CRM & RaF) for DASH. Sarah immediately asked the right questions, understood the brief, and then set a very clear timeline for us to work to. Sarah sourced multiple candidates ahead of schedule, all of which had relevant experience and all of which went through to the second round of interviews. Overall this was a super efficient and well managed process, which has resulted in us finding a fantastic candidate. I would highly reccommend Sarah and Signature for your recruitment needs.

    Holly C.
    Holly C.

    DASH Water

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    We started working with Signature because we’d heard great things about their capabilities for filling commercial roles and we weren’t disappointed! Having struggled to find the right quality of candidates with other agencies, they were able to quickly support us in hiring a stellar Head of Sales and are we’re well on the way to adding a similar quality NAM and JNAM to our team. The levels of communication are fantastic with constant updates and debriefs at every stage, and this has laid the foundations for a close working relationship moving forward. Would highly recommend!

    Stephanie K.
    Stephanie K.

    Pollen + Grace

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    ​I highly recommend Mike for his exceptional recruitment skills. He is incredibly easy to work with and consistently selects candidates who are not only qualified but also the right cultural fit for our business. Mike works efficiently, delivering against our briefs within short timescales, and ensures that our time is never wasted by presenting only the most suitable candidates for the roles we are recruiting for.

    Alex P.
    Alex P.

    Kepak

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    ​I've started using SignatureCM and working with Mike this year and I can't recommend him highly enough. His communication skills are exceptional, he keeps me updated at every step, ensuring I was never left wondering about the status of a candidate and was never pushy (let’s be honest, that’s the worst part of working with bad recruiters). Beyond his professionalism, Mike is genuinely friendly and approachable, making the entire process smooth and stress-free. What really stands out is his efficiency. In just a short period, he’s successfully placed several top-notch employees with us. His ability to match candidates with our specific needs has been impressive. If you're looking for a recruiter who is both professional and personable, Mike is the one to connect with!

    Linh-Chi B.
    Linh-Chi B.

    THIS

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    ​I have been working closely with Emilie at Signature Career Management since 2021. Emilie is an expert in the sales and marketing sector but what truly sets her apart from other recruiters is the genuine want and desire to understand our business, our vision, our culture and my leadership style. As such, Emilie has delivered against the brief and brought outstanding sales and marketing talent to FULFIL. I would highly recommend.

    Steve R.
    Steve R.

    Fulfil

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    ​Mike has been a pleasure to work with throughout the recent hiring process; he is approachable and professional, with a very proactive approach through regular follow ups, which made the process efficient. Mike really took time to understand the role and requirements, as well as the business, by asking relevant questions and actively listening. This resulted in a shortlist of high calibre candidates and in turn made my hiring decisions difficult - with a positive outcome.

    Klaudia K.
    Klaudia K.

    BIC

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    ​I’ve worked with Liam and the wider Signature team on a number of sales & marketing appointments over the last 18 months and I couldn’t recommend them highly enough. Their quality-driven approach, extensive network and true sector specialism, has enabled us to attract high-performing individuals to join our commercial team. Their knowledge of the job space is second to none which enables us to act with confidence in the job market and make the correct decisions to secure our commercial growth. Thanks for all your support and keep up the great work!

    Mark W.
    Mark W.

    Swizzels

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    ​Mike recently supported me with finding a candidate for an ABM role, which we were successful is filling. He was communicative throughout and found me a number of great applicants. The online program he used was also great, as it allowed me to see candidates CVs, propose interview times and dates in one place. Would highly recommend!

    Angharad D.
    Angharad D.

    Mizkan

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    ​We worked with Liam and Signature for recruitment in 2021. They were very proactive, communicated throughout the process and were open and honest. I will definitely use again for future recruitment.

    Dan M.
    Dan M.

    BIC

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    I've worked with Emile for a number of years on a number of assignments and it's always a thoroughly enjoyable and personalised experience and I've always felt that I'm not just a number on a quota. Totally professional , totally engaged , Emilie always goes the extra mile to get to know me , my team and my business.

    Mike B.
    Mike B.

    AM Fresh

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    ​I have worked with Emilie and the wider team on recruitment of Sales and Marketing appointments at all levels for the past 18 months and the service that Signature Career Management offer is second to none. Their dedication to understanding our business, our culture and what we are looking for in each new recruit Emilie and the team help us with is outstanding. Emilie and the team will ask questions to fully understand the brief and then deliver a number of candidates for us to take through the recruitment process. Signature Career Management work on quality of candidates that they present to us and their headhunting capability has seen us recruit a number of employees that were not originally looking for a new position until they were spoken to about our vacancy! Emilie has helped us to recruit for UK and European roles and was able to help find candidates based in Germany through her excellent search capabilities. Emilie has also helped us with some personality profiling using Thomas International tools to help us understand the character of the candidates during the interviewing process which gives an extra dimension to the recruitment process. I would have no hesitation recommending Emilie and Signature Career Management, she is my number one recruiter to go to when we have a vacancy. I often ask her to consider recruiting for roles in other functions and expanding outside or her area of expertise of Sales and Marketing!

    Tracy W.
    Tracy W.

    MPM Products

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    ​Emilie and her team are great to work with. I have worked with Emilie on a number of roles and the process always runs so smoothly from start to finish. Emilie makes such an effort to fully understand the needs of the role and the business and delivers fantastic candidates every time.

    Jennie D.
    Jennie D.

    John West

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    ​I approached Emilie to find a National Account Manager for our Grocery business a few months back. What I appreciate and like about Emilie is her honest approach in helping us find the right candidate. I found it a breath of fresh air working with Emilie, an experience that is often not forthcoming when working with recruiters, she is very pro-active and takes a real interest in your business and business needs. I would highly recommend using Emilie to help find the right candidate for your business.

    Graeme P.
    Graeme P.

    Nurture Brands

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    ​Emilie is one of the best recruiters I have worked with in FMCG. She is passionate, a phenomenal judge of character, and has a strong understanding of the needs of businesses. This enables her to link great people, to great roles, with ease. I would recommend Emilie and Signature CM without reservation!

    Matthew G.
    Matthew G.

    Faith in Nature

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    I worked with Sarah recently as she recruited for a role we are filling at BOL. She was great to work with, provided me with some excellent candidates and really understood our priorities for the role. Sarah was supportive, communicative and helpful throughout the whole process. I would definitely recommend and would love to work with her in the future.

    Rose B.
    Rose B.

    Bol

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    As a growing SME, all new hires are critical. You need to be able to trust your recruitment partner and be sure that they know who you are and what you’re about. At FULFIL, we’ve partnered with Emilie and the Signature team for a few years now. Throughout that time, we’ve built a relationship that hinges on openness and communication. There’s been some regular FMCG role hires and also some unicorn hires, but the team at Signature know exactly who we are and what we’re looking for. They are not shy in giving us honest feedback on our briefs and work collaboratively with us to ensure we get the right person who fits professionally and personally. They’re also a lot of fun to deal with!

    Rob L.
    Rob L.

    Fulfil

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    Liam is such a pleasure to work with. He understands the industry, the roles we are recruiting for and takes time to understand the cultural fit too which is so important in an SME. Highly personable, supportive and engaged, Liam goes above and beyond to provide excellent customer service with genuine care. Top guy!

    Ann P.
    Ann P.

    Perkier

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    Sarah is a brilliant supportive consultant and has been extremely helpful in seeking new opportunities for myself. I would definitely use Signature career management again. Thanks again!

    Graham L.
    Graham L.
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    ​My experience with Sarah has been great. She genuinely cares about your career interests and has a huge wealth of knowledge around the roles and business. Sarah kept me updated regularly and was always happy to answer any questions, I would definitely recommend her.

    Ayesha M.
    Ayesha M.
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    Sarah has been great from start to finish. she's helped me secure a role that is perfect for me and my family and I can't wait to get started. Thanks alot Sarah! Like I said, it was never in doubt!

    Liam S.
    Liam S.
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    Sarah was incredibly supportive and informative throughout the recruitment process. Always on hand to answer questions and provide reassurance throughout.

    Liz W.
    Liz W.
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    Mike is an excellent recruiter who went above and beyond to help me secure my new job. He showed he genuinely cared and made me feel like I was his priority throughout the entire process whenever I reached out with any questions or problems. I thoroughly enjoyed working with Mike and would highly recommend anyone looking for a new role to reach out to him.

    Ben P.
    Ben P.
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    Sarah was very engaged and helpful to me throughout my search for the next step in my career! From our first engagement, she was excellent at understanding what my requirements for a role were without just pushing any available role. Throughout the process, her communication was excellent, and she even offered to be a sounding board for any practice I needed. I hope that we won't be in contact too soon (for obvious reasons!), but equally, I would recommend Sarah to anyone who is looking to take their next career step!

    Ben K.
    Ben K.
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    Emilie is a highly experienced and passionate recruitment expert who was introduced to me in September 2018 while I was looking for my next career opportunity. The service provided by Emilie was best in class and I can’t recommend her highly enough for anyone seeking a career change within FMCG. Emilie stands out from other recruiters because she genuinely cares about her clients and always follows up and keeps them fully updated. She also takes care and time to get to know her clients and we met in person on more than one occasion to discuss opportunities and ensure that I was best prepared for each stage of the interview process. Thanks you Emilie!

    Paul C.
    Paul C.
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    My experience of collaborating with Sarah was that she is a fantastic professional and takes clear pride in her work. As a client of Sarah's she is a strong communicator and goes above and beyond to ensure her clients have all the access to all the information they need as and when it's available to her, whilst always making herself available to consult with throughout the process. ​

    Christopher S.
    Christopher S.
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    ​Sarah was really helpful, flexible and supportive throughout the whole recruitment process. She understood my priorities and gave top class service. Would definitely recommend.

    Sean B.
    Sean B.
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    Sarah is brilliant. From my dealings with here I can't fault her in any way. Thoughtful, pro-active, caring and never thinks twice about going the extra mile. Every step of the way on my recruitment journey she was always at the other end of the phone, and nothing was ever too much trouble. She is someone who really truly cares about getting people to where they want to be in their careers and matching them with companies who's values and behaviours align. She's someone I would trust to help me again should I need it in the future, and will definitely be my first call when I need to recruit and expand my team.

    Sam M.
    Sam M.