​Are you a natural-born seller who lights up a room? Do you thrive in the premium On-Trade world, love winning new business, and have the resilience to turn a “no” into a “yes”? If you’re hungry, energetic, and ready to make a name for yourself with one of the fastest-growing premium drinks brands in the UK, this could be the opportunity you’ve been waiting for.

Signature Career Management is proud to partner with a rapidly scaling premium English drinks brand making serious noise in the market. With award-winning liquids, explosive year-on-year growth, and distribution doubling in the last year alone, this is a business on a mission. Their products are already outperforming competitors across both the On-Trade and DTC, with major new wins in hospitality groups and a strong following among quality-led venues.

Now, they’re looking for a Business Development Manager to drive their next phase of growth across London and the surrounding region.

This is not a desk job. It’s a field-focused, highly autonomous commercial role where you’ll spend your time winning new accounts, building relationships, and getting this exceptional liquid into the right venues. You’ll own your patch, control your pricing conversations, and play a critical role in shaping the brand’s footprint in the UK’s most competitive market.

So, what’s involved?

•           Drive new business across London and North of the M25, focusing on premium bars, pubs, restaurants, and quality-led groups

•           Own the entire sales cycle – from prospecting to pitching to closing

•           Manage and grow existing accounts while prioritising new wins (80/20 split)

•           Work with regional wholesalers where it makes sense, while maintaining a direct-first approach

•           Confidently lead pricing and margin discussions

•           Champion the brand in market – tastings, meetings, events, and face-to-face selling

About you

•           A proven seller with 3–5 years’ experience in premium beverages (wine, spirits, or high-end softs) or On-Trade FMCG

•           Thrives in face-to-face, field-based sales and knows how to build rapport quickly

•           Resilient, self-motivated, and hungry – you enjoy the chase and don’t shy away from rejection

•           Commercially confident and comfortable negotiating deals, pricing, and margins

•           Organised and autonomous – you run your own patch, pipeline, and schedule

•           Experience with challenger brands or smaller, fast-growth businesses is a big plus

•           Brings energy, personality, and genuine passion for premium drinks

•           London-based or easily commutable, with frequent travel across the city

If you’re ready to play a major role in one of the UK’s most exciting premium drinks success stories – and you want the autonomy, challenge, and reward that comes with it – we should definitely talk!

To apply directly, please send your CV to bruce@signaturecm.co.uk or apply via the link below.

Whilst we will always endeavour to respond to you, due to the high levels of applications we receive this isn’t always possible. If you are not contacted within 3 working days, you have unfortunately not been shortlisted for this role.

Please note Signature Career Management is acting as an employment agency.