From Product to People: Your product may have built your business, but it's your people who will scale it
From Product to People... A turning point that every growing business faces. In the early days, your energy is laser-focused on creating a product that works, sells, and disrupts. But as your company grows, the challenges shift. Suddenly, it’s not just about the product anymore. You now have a team to build, operations to scale, and a culture to shape.
This is where many founders and SME leaders hit a crossroads. The same instincts that helped you create a winning product don’t always help you hire or manage people. You have to think differently. Recruitment, culture, and leadership start to matter just as much, if not more, than the product itself.
This eBook is here to help you navigate that shift. You’ll discover:
How to get ahead by anticipating your first/ next hires.
Why the best candidate on paper isn’t always the best candidate in reality.
How to hire for potential, building a team that grows and evolves with you.
If you’re ready to switch gears, embrace a people-first mindset, and build a team that fuels long-term growth, this guide will give you the tools and perspective you need.
